Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. Persuasive speeches are designed to convince the audience of a speaker's point of view. The purpose is to persuade or convince. “Persuasive communication is the intentional use of communication to deliver an important message with the purpose of convincing the audience of something.“ “Persuasive communication is the intentional use of communication to manipulate masses.“ Is it the same message? ... most authors strive to leave the reader with the central message. The Basis of Persuasive Sales Messages – Identifying Objectives: There are two important steps in constructing persuasive sales messages (and all persuasive messages for that matter). Task Analysis: Choose a […] A blog post, for example, may entertain its readers but also share some news or promote a cause or product. Or in the case of manipulation, to brainwash someone into believing a certain thing. Purpose of Persuasive Writing. The advertiser wants consumers to buy their products. In this assignment You will design a message for a persuasive attempt. If you're writing one, every element -- from your opening statement, to the main body and conclusion -- must reinforce that goal. Step # 1. An example would be the use of advertisements in magazines or on television. The purpose of persuasion is the same as manipulation. Hope this helps! In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them. To convince someone to believe a certain thing. A key role in business is to persuade others to understand your viewpoint and agree with you, whether you are selling a product or relaying information. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). A persuasive message is written or spoken communication that compels the intended audience to respond or act in a certain way. Do they have the same intentions? My topic is to persuade people to adopt rescue dogs instead of buying from a breeder. In marketing, companies conduct research, develop solutions and then present persuasive messages to motivate targeted consumers to purchase the solutions. ... General purpose: To persuade. Most media messages serve at least one of three purposes—to educate, to entertain, or to persuade—and some fulfill all three at once. Overall Description: The purpose of this assignment is for you to apply what you have learned to the construction of a persuasive message. 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